A Step-by-Step Guide to Completing Advertiser and Business Operation Verification in Google Ads

In the world of online advertising, Google Ads remains a powerful tool, providing businesses with extensive reach and targeting capabilities. However, with this expansive network comes the responsibility of ensuring only legitimate businesses advertise on the platform. That’s where Google’s Advertiser Verification Program (AVP) and Business Operations Verification (BOV) processes come in. These verification steps are critical to confirm your business’s legitimacy, maintain transparency, and uphold Google’s advertising policies. Business Operation Verification Google Ads

In this comprehensive guide, we will cover everything you need to know about the Advertiser and Business Operations Verification processes in Google Ads. We’ll address:

1. What Are Advertiser and Business Operations Verification?
2. Why Verification Is Important for Advertisers
3. Step-by-Step Guide to Completing Advertiser Verification
4. Step-by-Step Guide to Completing Business Operations Verification
5. Tips for a Successful Verification Process
6. Troubleshooting Common Issues in Verification
7. Next Steps After Successful Verification

Let’s explore how you can smoothly navigate these processes to keep your ads active and maintain a healthy Google Ads account.

1. What Are Advertiser and Business Operations Verification?

Advertiser Verification Program (AVP)

Google’s Advertiser Verification Program is a process designed to confirm the identity of advertisers on its platform. AVP primarily verifies that advertisers have provided accurate and truthful information about their business. Verification can involve identity proof and submission of business documentation, depending on the business type and location.

Business Operations Verification (BOV)

Business Operations Verification focuses on understanding the nature of the advertiser’s business and its products or services. It ensures that companies operating on Google Ads are transparent, especially in sectors prone to scams or misinformation. BOV helps ensure that businesses deliver on their promises to customers, making Google Ads a safer environment for users.

2. Why Verification Is Important for Advertisers

Verification is not just a formality. Completing AVP and BOV can have several benefits:

• Trustworthiness: Verified advertisers appear more credible, enhancing customer trust.
• Compliance: Google Ads has stringent policies to prevent abuse, and verification ensures advertisers adhere to these standards.
• Account Health: Unverified accounts risk being paused or suspended, affecting ad performance and reach.
• Transparency: By verifying, advertisers provide reassurance to users about their legitimacy, creating a better experience on Google’s platforms.

Certain triggers may prompt Google to request verification, such as advertising in high-risk industries (like finance, healthcare, or gambling) or sudden shifts in ad spending. Some accounts are also chosen randomly for verification.

3. Step-by-Step Guide to Completing Advertiser Verification

Step 1: Prepare Your Documentation

Gather necessary documents based on your business type and location. Generally, the following documents may be required:

• Government-issued ID (for individual/sole proprietorship)
• Business Registration Documents
• Tax Identification Number (TIN) or VAT registration number
• Proof of Business Address

Ensure that your documents are recent, clear, and match the information in your Google Ads account.

Step 2: Log in to Your Google Ads Account

Log into Google Ads, and navigate to the Billing & Payments or Verification section. You’ll be notified here if verification is required. Google may also notify you via email, so monitor your inbox regularly.

Step 3: Start the Verification Process

Initiate the verification by following the prompts on your Google Ads dashboard. You may be required to submit your business details, including business name, address, and registration number. Afterward, upload the necessary documents.

• Ensure document clarity: Use high-resolution scans to ensure Google can read all text clearly.
• Match business information: Verify that your Google Ads account information matches your legal documents exactly.

Step 4: Complete Additional Steps if Necessary

In some cases, Google may require a video call to confirm your identity and verify business details. Follow any instructions provided and ensure you’re available at the scheduled time for the call.

Step 5: Await Confirmation

Once your documents are submitted, Google typically takes between 3–5 business days to review. You’ll be notified upon completion. If approved, your Google Ads account will be cleared for regular advertising.

4. Step-by-Step Guide to Completing Business Operations Verification

The Business Operations Verification process requires additional information to demonstrate that your business operations are transparent, especially concerning the products and services you offer. Here’s how to complete BOV:

Step 1: Understand Google’s Requirements for BOV

For BOV, Google expects information about your business’s operational practices. Requirements often include:

• Product or Service Description: Clear details about the products or services offered.
• Business Location: Proof of a physical business address.
• Customer Service Information: Valid contact information for customer support.
• Ownership Details: If relevant, information on business ownership structure for larger organizations.

Step 2: Gather Required Documents for BOV

Some of the required documentation for BOV may include:

• Business Registration Information
• Proof of Business Location (lease agreements, utility bills)
• Customer Service Contact Information (a dedicated support email or phone number)
• Additional Ownership Details, especially for LLCs or corporations

Step 3: Submit BOV Documentation in Google Ads

Once you have gathered the required documents, log into Google Ads and complete the Business Operations Verification form. The form will prompt you to input your business details, answer questions about your operations, and upload relevant documentation.

Step 4: Await Approval

The review process for BOV may take 5–7 business days. Once Google approves your submission, you’ll receive a confirmation. You may be required to submit additional documents or information if Google needs further clarification, so be prepared to respond quickly.

5. Tips for a Successful Verification Process

Completing the Advertiser and Business Operations Verification smoothly is crucial for maintaining your Google Ads account. Here are tips to help:

1. Prepare Early: Start gathering documents as soon as you’re notified about verification to avoid delays.
2. Ensure Document Accuracy: Double-check that the business name, address, and other details match across all documents.
3. Use High-Resolution Images: Scans or photos should be clear, with all information legible.
4. Monitor Your Inbox: Stay on top of any Google notifications, as quick responses can expedite verification.
5. Be Available for Video Calls: If video verification is requested, make sure to be on time and in a quiet, professional setting.

Business Operation Verification Google Ads

6. Troubleshooting Common Issues in Verification

Completing verification can sometimes be tricky, with common challenges including document rejection, lengthy delays, and identity mismatches. Here’s how to troubleshoot:

• Document Rejection: If your documents are rejected, review Google’s guidelines and ensure all required details are included. Rescan documents at a higher resolution if necessary.
• Verification Delays: Google often takes a few days to process verifications, but if it exceeds a week, you can contact Google Ads support to check on the status.
• Identity Mismatch: Make sure all document details, including name and address, are consistent with your Google Ads profile to avoid discrepancies.
• Additional Requests: Google may request further documentation. Respond promptly to keep the process moving forward.

7. Next Steps After Successful Verification

Once verification is complete, your Google Ads account will reflect your verified status. You’ll be able to continue advertising and gain additional insights into your ad performance. Consider these next steps to optimize your verified Google Ads account:

1. Review and Refine Ads: Use the verification as an opportunity to optimize your ad quality, aligning it with Google’s best practices.
2. Monitor Account Health: Stay compliant with Google Ads policies to avoid triggering further verification or suspension.
3. Utilize Support Resources: Leverage Google’s support resources if you have questions or concerns about maintaining a verified status.

Conclusion

Completing the Advertiser and Business Operations Verification processes in Google Ads is vital for maintaining a legitimate and transparent presence on the platform. While these processes may seem complex, proper preparation and a clear understanding of each step can make verification manageable.

By ensuring your business adheres to Google’s standards, you’re not only safeguarding your Google Ads account but also strengthening your brand’s trustworthiness and reputation.

Business Operation Verification Google Ads